Transparent Innovation

So you think you are at the cutting edge of innovation? Well good, prove it to me. Don't just prove it, show it to me! While you are thinking on how to answer my question, here is a real-world example for you from the leading auto maker of the world - VolksWagen (VW). In the world of marketing, we talk about "Observability" as one of the key attributes for the adoption of innovation. Does the customer have the ability to be able to clearly view and observe the benefits of the product?

VW has been at the forefront of making cars but the ability to showcase their innovation to their customers and enthusiasts was limited to taking a peek inside the car, under the hood, or taking it for a spin. VW has now decided to take it a step further, in fact leapfrog ahead of their competition by building the world's very first "Transparent Factory". Now you can see your car being built, all the way from the paint shop to the final quality inspections. Sure this must have taken a lot of planning, funding, vision, and passion, but what VW is really demonstrating here is that they have something compelling to show case, something that further demonstrates to the market and their customers why they are the best in the business. This is marketing at its best! Lets see how the Toyotas, Hondas, etc. of the world are going to match this move. Still not impressed, check out the YouTube video.